When starting out any business, it’s hard to know exactly which channels are best to sell your product on. Thanks to the Internet, there are tons of options. But which ones are right for you? Let’s take a good look at a few different ideas:
Your Own Website
The most popular option and the most thought of option would be to create your own website. There are alot of good things that come with making your own website. You have control of everything from the look of it, to the prices of all of your items, even shipping fees. In addition, most other places that you can sell on additional fees that you won’t have to pay on your website. The tough part about owning your own website? Marketing. Marketing your own website is very difficult in the beginning. Outside of family and friends, potential customers may not be aware of your website. The challenge becomes how to get in front of customers who would have interest in purchasing your product. This is where most startup websites fail.
In today’s world, it’s easier than ever to sell on social media. Facebook has their own marketplace, and Instagram now has the option to sell on their site. This is beneficial if you already have a strong following on one of these platforms. You can easily let them know that you are selling something, and that will garner initial interest. The downside of selling on these platforms? Having the right interest on these sites. While you may have initial success with a strong following on social media, in order to grow, your product has to get into the right view of people that are interested. While this may be better to do on platforms such as Instagram, it’s still a difficult task.
Selling on a marketplace has become increasingly common as well. There is good reason why this is the case. Selling on marketplaces are easier than ever. They don’t take very long to do, and they are relatively easy to manage. You simply upload your products, and when someone makes an order, you get notified and paid once the order is complete. In addition, when you sell your products on large marketplaces, people tend to trust it more because they are familiar with some of the marketplaces already. The only major concern with large marketplaces is the fact that they host so many items that it might be difficult to stand out. You are not only competition for the attention against products within your industry, but also products outside of your industry.
With the number of marketplaces increasing, it’s becoming easier for people to find marketplaces that cater to particular industries. This helps sellers because buyers on that marketplace are already potential customers, as they go to that website looking for similar things that you would sell. Whether you are just starting up, or you’re looking for another channel to sell your products on, niche marketplaces are ideal to consider. Here at SportsWatcherss, we offer the benefit of bringing in an ideal target market for sellers because users on our site are looking for sports products.