Nowadays, one of the most important things that people want in clothes is: comfort. And for that reason, many are trading jeans for leisure leggings. This is beneficial to the fitness industry. In addition to getting avid fitness customers, sports stores are now getting customers that want these products just for moving around.
According to qz.com ,global sales rose over 3% over the past year, largely because of sportswear. Items like yoga pants and activewear “outpaced all other categories for a third year in a row”. Clearly , people are into that balance between comfort and fashion.
(Chart via theatlas.com)